Skip to main content
A reseller is one of your customers that sells OMNI on to customers of its own. Its customers are ordinary OMNI accounts that sit under the reseller. The reseller sets them up, funds them from its own balance, and sets the markup they pay on top of your prices. With a domain of its own, it can present the panel under its own brand. This page is the operator’s view. For what a reseller sees, see Resellers.

​
Make an account a reseller

1

Open the account

Find it under Platform → Customers and open its page.
2

Turn reselling on

On Overview, select Edit, tick They resell to their own customers and select Save.
The account now shows a Reseller badge. Its people with the Owner or Reseller role get a Customers page in their menu. Those roles carry the permissions to manage customer accounts and to give them credit. You can’t turn reselling off while the account still has customers of its own. A reseller’s customers can’t run customers of their own.

​
Fund a reseller

A reseller funds its customers by moving credit from its own wallet. It can’t create credit itself. Only staff add credit to a wallet. Top up the reseller’s wallet from Billing → Wallet on its page. See Customers.

​
See a reseller’s customers

  • On the reseller’s page, the Customers tab lists the accounts under it.
  • On Platform → Customers, the Under column names each account’s reseller, and Any reseller narrows the list to one reseller’s customers.
  • The Resellers chip lists every reseller.
A reseller’s customer is a full account on its own page. You can change it, top it up or suspend it like any other.

​
What a reseller does for its customers

From its Customers page, a reseller can:
  • Set up a customer. It enters the company, the owner’s email and name, the product, the trial length (0 for none) and an opening credit. The owner is invited by email. Opening credit comes from the reseller’s balance.
  • Put a customer on a product. Resellers can choose any of your active products, including hidden ones, at your price. When a reseller moves a customer to a dearer product, time already paid for is worth less of it, so the paid-until date moves in to match.
  • Add credit, moving it from the reseller’s balance to the customer’s. It can’t move more than it holds.
  • Set the markup and a note for each customer, under Your terms.
  • Decide about SMS (see below).
  • Suspend a customer, and let them back in.
The customer runs its own team. The reseller can see who can sign in, but can’t change them.

​
Markup

The markup is a percentage, from 0 to 1,000%, set per customer. It is added to every per-message price the customer’s price list gives. A reseller’s customer with a 20% markup pays 1.20 where a price list says 1.00. Your prices and the customer’s list decide the base. The reseller decides only the markup.

​
Their own SMS gateway

When it sets a customer up, and later on that customer’s page, a reseller decides whether the customer May connect their own SMS gateway. Turned off, the customer stays on the SMS connection the reseller provides, and can’t connect a gateway of their own. Other channels aren’t affected.

​
Suspension

A reseller can suspend one of its customers. Nobody there can sign in until the reseller lets them back in, and anything still running stops. Their data, settings and credit are kept. This is the reseller’s own switch. It is separate from Suspend on the customer’s page under Platform → Customers, which only staff use.